THE DEBUT OF SEASONAL LIVING MAGAZINE
We are so excited to share with you our new publishing & online marketing collaboration with our client, boutique indoor outdoor furniture, lighting and decorative accessories manufacturer, Seasonal Living Trading Company, LTD.
The Backstory on Seasonal Living, As A Manufacturer.
Seasonal Living's CEO, UK born Gary Pettitt, started his company after a long career in the luxury hospitality and travel industry working for global brands.
His travels around the world to *off the beaten track* locations imbued him with a deep appreciation for handmade, small batch, artisinal products. Over time, he visited many of the factories producing the products he loved, and got to know the families that had passed down the knowledge of their art through multiple generations.
When friends overseas started asking him to import some of these products for their own homes, he relocated to Austin, TX, and started Seasonal Living Trading Company, LTD.
Since its founding, Seasonal Living has grown into one of the premier boutique luxury indoor outdoor furniture, lighting and decorative accessories brands, specified widely by interior designers and hospitality designers, and sold through both online and brick and mortar retailers, with sales not only in the United States, but all over the world.
The Backstory on How I Met Seasonal Living Founder, Gary Pettitt.
I (Leslie Carothers) had met Gary at Las Vegas Market several years ago. I was walking down the hallway of the C Building and all of a sudden saw this bold burst of color and said to myself, "Who is that manufacturer? I love these colors and styles and I want to go in and find out more."
It was true *love at first sight* regarding the products and the colors. This lifestyle shot, below, from the online Seasonal Living catalogue gives you an idea of what I was seeing.
The furniture was sexy and unique, the ceramic occasional tables and decorative planters and accessories were boldy and beautifully colored and I fell hard for the CORDLESS indoor outdoor lighting with its 3D printed lampshade.
I thought to myself, "This manufacturer *gets it*." As it happens, Gary was in the showroom and so I introduced myself and we started talking. I asked him all kinds of questions about his line, took a lot of pictures, posted a few online, and then he asked me what I did for a living.
And that conversation led to others....and then, every time I went to either Las Vegas Market or High Point Market, (where Seasonal Living shows in Interhall), I would stop by and see what was new at Seasonal Living and say Hi to Gary.
Fast forward about 6 years to the October 2018 #HPMKT. It was about 7:00 am in the morning, and I was in Interhall, in an exhibitor's space where the lights hadn't been turned on yet.
I was intently taking pictures of the beautiful things that I had fallen in love with in this space that wasn't lit yet...so I wasn't paying close attention when a man walked up to my side, who was much taller than I was, and said a few words to me.
I mumbled something, without looking up, and the man walked away.
In a few minutes, I moved to another part of the same space that was lit..and in that minute, the same tall man walked up to me again...and then, since I could SEE, I recognized that it was Gary and we both had a good laugh!
And it was then that Gary started a serious conversation with me about helping him extend the Seasonal Living brand experience, online, across multiple platforms. At that moment, he didn't know that Sam and I had started Savour Partnership.
Over the ensuing 9 months, however, we had many further conversations, including a lovely one in Gary's beautiful home in Austin. This is a picture of Gary and how he prepared breakfast for one of his guests and myself.
When I tell you he is a serious foodie himself, believe me. He IS his brand. He lives a life of wellness - running many miles each day - while eating well, entertaining beautifully, and travelling globally for his business.
Our strategy conversations ranged across a broad range of topics, including the state of the furniture and interior design industry in the USA, online branding, strategic positioning... culminating in Savour Partnership being retained to not only design, write and produce Gary's new Seasonal Living Magazine, but to manage other areas as well that pertain to online marketing and branding.
SEASONAL LIVING MAGAZINE. The Mission And What You Will Find Inside.
Seasonal Living Magazine's mission is to inspire people the world over to live a life of wellness and sustainability, in harmony with the seasons, through beautiful images and articles on *off the beaten track* global travel locations, sustainable food initiatives and recipes, unique indoor/ outdoor entertaining ideas and gorgeous spreads of indoor/outdoor interiors by nationally known interior designers.
In this first issue, we take you to our favorite *insider* destinations on Mackinac Island on the Upper Peninsula of Michigan, share with you a grilled pear recipe (pears are just now coming in season!), give you our top tips for al fresco entertaining and share with you some of Seasonal Living's colorful ceramic tables, perfect for indoor outdoor life - and live linked from the magazine so you can easily find the retailer closest to you.
FYI: Sam says the grilled pear recipe shown below is DELICIOUS ..and if you would consider pinning this image, we would all greatly appreciate it!
WHAT'S NEXT FOR SEASONAL LIVING MAGAZINE?
In our next issue, debuting Oct. 1st, we will be adding 5 pages, so we can help you explore our travel destination in even greater detail (we think you will love it...and a hint? It's not in the USA, and a major celebration occurs there every year around the early/late fall season), Sam is producing a custom photo shoot for our entertaining section and we are adding two double page spreads of the indoor outdoor design work of two nationally known interior designers.
We can't wait for you to see it!
Then, our HOLIDAY issue, debuting Dec. 1st, will take readers to an exclusive, seasonal holiday destination...(fun is ahead!) while also featuring the indoor outdoor design work of more interior designers and the new ARCHIPELAGO collection from Seasonal Living that just debuted at Las Vegas Market.
Here's a close up look at one indoor/outdoor chair from the new ARCHIPELAGO collection that was a favorite of editors who attended #LVMKT and below that is a video of their full collection shown at Las Vegas Market.
If you're a designer or retailer reading this and going to High Point Market next month, please stop by and introduce yourself to Gary and see another gorgeous new collection he will be debuting at Seasonal Living's stunning showroom in Interhall.
We invite you to follow Seasonal Living on their other social channels by clicking below:
Instagram | Pinterest | Facebook | You Tube | Twitter
and to enjoy their blog by clicking, here.
If, after viewing the magazine here, you have any suggestions or comments, etc., we'd love your feedback and invite you to please email us at firstname.lastname@example.org.
In preparation for the exciting announcement of Seasonal Living Magazine, Sam and I sponsored a post on Deborah Main's well known blog, The Pillow Goddess, which goes into more detail about this collaboration, links out to our clients and discusses in greater depth what we do. We invite you to read it by clicking, here.
Sam and I would like to thank all of our wonderful clients who have believed in our year old venture from its inception - which is a second business for both of us.
My primary business is my social media, website project management and branding agency for the interior design and furniture industry that I've owned for 17 years, The Kaleidoscope Partnership, and Sam's is Savour Imagery, where he is one of the primary visual and written content producers for the Discovery Channel's family of brands, including HGTV, The Food Network and The Travel Channel and also the writer of HGTV's weekly *Design Trends* column.
We invite you to meet all of our wonderful clients, here: http://savourpartnership.com/clients and if you're a brand reading this..and looking to work with interior designers who are influencers on a national level, our clients would be a great place to start!
If you click through on the above link, you will be able to click through to all of their social channels, too, to follow them and get to know them.
Again, thank you -- and we hope each of you reading this will help us spread the word about Seasonal Living Magazine by copying and pasting and sharing this link > www.seasonalliving.com/seasonal-living-magazine with your family, friends, Groups and on your social channels.
Together, we can create a new global powerhouse in the online and offline publishing world that will benefit us all, and the world we live in.
Leslie Carothers (insta/tkpleslie)
Sam Henderson (insta/savour.food.lifestyle.travel)
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