How One Designer Made $35,303.91 In 5 Months From One Online Course - With No Paid Advertising

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The question I am most frequently asked is, “Is it really possible to make money, real money, by offering online courses?” And the answer is, yes, it is, but it takes a marketing plan + time (and sometimes a little money, but not always) to execute effectively.

In this post, I’m sharing with you the story of how one interior designer, Jenna Gaidusek, made $35,303.91.00 in the last 5 months of 2018 - with no paid advertising and no prior experience offering online courses.

Today, Jenna continues to make 24/7 income from a variety of online courses she offers, (including one we wrote and are offering together-more on that later in this post) in addition to being an edesigner and the founder of a very popular platform,, for those offering remote or edesign services to others.

First, meet Jenna.

Jenna Gaidusek headshot

And because I know seeing is believing, here are screenshots of Jenna’s transactions for her first online course, from the time she first started offering it in August of 2018, through December 31. 2018.

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NOTE: Some of these amounts are different because Jenna accepts different currencies and because there were different prices on the course during this 4 month time frame.

Her course taught/teaches those designers who want to add in edesign services to their offerings how to do that successfully.

Today, Jenna herself is a successful edesigner, working 1 on 1 with her clients, while also offering additional online courses through her eDesignU platform, and running her popular Facebook Group. In other words, she walks the talk.

If you’re interested in taking one of Jenna’s eDesignU courses, please click the link at the bottom of this post.


Jenna has a Bachelor’s In Interior Design degree from Sage College of Albany, in New York. After college, she also got her real estate license and did a little bit of home staging. She met her husband while in college and together, they moved first to Louisville, KY where Jenna took a job at Arhaus Furniture. While working for Arhaus, she got transferred to different cities several times, while moving up the career ladder.

She finally ended up at the Arhaus location in the meatpacking district of New York City, where she started Arhaus’ To The Trade program.

However, desiring more freedom, she left Arhaus in 2015 and began doing edesign projects for Laurel and Wolf, then Decorist and Switch Pop.

In 2017, while still working with Decorist and also working on her own with edesign clients, she had her beautiful (now 2 year old) daughter. In this same year, she started a blog and also started marketing herself on social media more extensively.

In August of 2018, she saw a need in the edesign marketplace. There was no community, no place for edesigners to gather, to communicate, to be promoted, so she started the platform and her Facebook Group, (now at 1300+ members and growing fast ) to do just that. It was at this same time that she put together her first online course…..and the rest is history.

How Did Jenna Market Her First Online Course?

The full case study of that is in the course Jenna and I have created together, but a few key details?

1. She told her Facebook Group about it.

2. She mailed her email list - extensively.

3. She spoke about how she needed to create flexibility and time freedom in her life as an entrepreneur, Mom of a young daughter and wife, and encouraged others to buy her course so they, too, could understand how to become an edesigner or offer remote design and create this same flexibility and time freedom in their lives.

Many of the interior designers that bought Jenna’s first course were doing full service design, but wanted to understand how to also add edesign or remote design into their services.

Jenna did much more to market this first course, but did not do any paid advertising, and the case study she wrote about everything she did, which is part of our own online course together, is fascinating in and of itself - and worth the price of admission.


We wrote a course together, called: #DesignWealth: How To Set Up, Structure and Market Your Own Online Courses To Maximize Your 24/7 Passive Income.

This course contains EXACTLY what you need to know to be successful at creating your OWN online courses. It contains every single drop of information that Jenna and I could dream up to help YOU monetize your knowledge and experience in new ways. And even though it was written with interior designers in mind, the information is just as valid for any entrepreneur and any type of business.

If you have knowledge and expertise that you are now selling 1 on 1 to individual clients, buy our course so you can learn EXACTLY how to deliver it through an online course that people can buy 24/7 through your website and social channels.

And if you don’t have an idea for what your course could be about - the second most frequently asked question, by the way - then talk to us about that in our private Facebook Group for those who have bought our course.

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Recently, one of the purchasers of our online course, interior designer Kelly Bernier, wrote this testimonial to us in the Group and gave us permission to share it publicly here.

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We really appreciated getting this unsolicted testimonial from Kelly, and it made us feel great to know she was feeling so inspired again. That’s what it’s all about. Thank you, Kelly!

Jenna and I would really like YOU to experience what Kelly is experiencing, and we’ve tried to make it as easy as possible for you to take and complete our course.

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If you’re heart is telling you to take the plunge, and #JustDoIt, then here’s the link to purchase our course now:


TYPE IN THE CODE: PINTEREST to save 200.00 on our course when you log in to purchase it. It’s that simple.

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Three last things.

1. I wrote a post recently about the The Top 5 Mistakes To Avoid When Designing Your Own Online Courses, which you can read by clicking here. This post will be very helpful to you, even if you don’t purchase our online course, and it has information in it that applies to a variety of situations on social media.

2. Recently, I was interviewed on Luann Nigara’s excellent podcast, * A Well Designed Business* about all the ways you can #DesignWealth into your business, and in this podcast, I also shared the various ways one of my two businesses, Savour Partnership, can be a resource for those of you looking to develop your own digital products, whether they are digital downloads, ebooks, mini-magazine email opt ins or full scale luxury magazines.

I invite you to listen to that episode by clicking here:

We also enjoyed working with Luann on her own mini-magazine for her Window Works business in New Jersey and I invite you all to subscribe to her blog so you can download it here: http://windowworks-nj/awnings.

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3. If any of you reading this would like to take Jenna’s other classes, those classes that teach you about edesign, about affiliate marketing, about Pinterest and Tailwind and Canva, etc., I invite you to use my affiliate link to her eDesignU platform, by clicking here, where those classes are available for purchase.

Please note: if you do purchase any of Jenna’s own courses, I will make a small affiliate commission, at not additional charge to you.

Thank you for your support and I know I also speak for Jenna when I hope our online course, *How To Set Up, Structure and Market Your Own Online Courses To Maximize Your Passive Income*, should you decide to purchase it, will truly help you have a solid foundation for building financial wealth into your businesses in 2020 and beyond.

Leslie Carothers
Chief Energizing Officer
The Kaleidoscope Partnership + Savour Partnership