How To Make Your Instagram Posts Shoppable!
This is another *grab a cup of coffee or tea posts*, but, at the end of it, you will know exactly how to make your Instagram posts, shoppable.
Many small business owners around the USA, that sell physical products, are jumping up and down with excitement because Instagram is now rolling out their shoppable, taggable Instagram feed feature to everyone. And yes, if you live in Canada, the UK, Australia, France, Germany, Italy, Spain or Brazil, this feature is now available to you, too!
Now, no matter whether you're a huge retailer or a solopreneur selling beautiful pillows off of your website, like my good friend Deborah Main (aka as #ThePillowGoddess) is doing, you can make your Instagram feed instantly shoppable, and the Instagram tags on your Instagram photos lead straight back to your site, for people to buy, as you will see from the 3 screenshots below, from Deborah's Instagram feed.
In today's post, you will see how it looks, learn how it works, and after this section, you will find links + helpful tips to know on exactly how you can do it, too. (If you don't have time to DIY this, and want to have us help you set up a shop on your site and/or Facebook Page, please let us know by contacting us, here. )
CASE STUDY: www.instagram.com/deborahmaindesigns
HOW IT LOOKS ON INSTAGRAM
1. When a consumer first looks at a shoppable Instagram feed image, the tags do not show up.
2. When they touch the image, the tags the merchant has entered on their images, show up. See Screenshot 1, below.
3. When the consumer clicks on the arrow next to the tag of the product they are interested in, they see the larger image of the product. See Screenshot 2, below.
4. The larger product image invites them to SHOP NOW, and when they click that arrow, they are taken back to your website, to complete the purchase. See Screenshot 3, below.
Having the purchase button on your own website is a wonderful thing, as it leads that consumer to:
A. Your free download for your email opt in so you can capture their email address and build your list (and if we can help you design your own 4 page mini-magazine to help you capture more email addresses: let us know! Meet our talented clients, here .)
B. The opportunity to purchase your digital products, too, which you cannot sell on Instagram through shoppable links, at least for now.
C. The opportunity to see your entire portfolio of services.
D. The opportunity to buy other physical products on the SHOP link on your site.
I can already hear some of you - who are interior designers reading this and members of our Facebook Group: http://facebook.com/drive.massive.traffic - asking yourselves this question:
"Can I sell digital products this way? Can I sell my design services this way?" The answer is no, at least not now. This feature, according to Facebook's Terms of Service, is only for those who sell physical products.
HOW TO SET UP A SHOPPABLE INSTAGRAM FEED, YOURSELF:
First, you need to set up the shop itself.
Note: If you don't have a shop at all, then you will want to take these things into consideration before you consider setting up a shoppable Instagram feed:
Setting up a shop requires that you: 1. Have products you own or make yourself or can curate from others. 2. Have good photography. 3. Are prepared to ship - whether that is dropshipping from others or shipping yourself. 4. Are prepared to manage customer service issues. 5. Are prepared to devote time and resources to managing the back end of your shop. 6. Are prepared to invest in marketing your shop through driving traffic to it through both organic and paid advertising.
IF YOU'VE DECIDED THAT YOU ARE READY TO HAVE A SHOP, HERE ARE THE 3 STEPS YOU'LL NEED TO TAKE TO SET UP YOUR SHOPPABLE INSTAGRAM FEED, WITH LINKS BELOW TO EXACT INSTRUCTIONS.
1. First, you'll need to set up your shop on the Facebook Page you want to use, so it can be connected to the Instagram business profile you want to use. Note: You can, right now, only connect one Facebook Business Page to one Instagram Business Profile.
2. You'll need to convert your personal Instagram profile to a Business Profile.
3. Lastly, you'll need to connect your Facebook Shop to your Instagram feed.
Once you do this, you will either be approved, or not. There is nothing else you have *to do* in order to be approved. (See the screenshot, below.).
Ready To Start?
Your Facebook Shop can either be set up directly on your Facebook Page, or on your own website, first, through one of Facebook/Instagram's partners in this integration: Shopify or Big Commerce. (Although Woo Commerce is an approved Facebook 3rd party integration partner, it does not appear that shops on your own site, set up through Woo Commerce, are approved for this integration on Facebook's Instagram platform yet, but I could be wrong and am researching that further.).
HOW TO SET UP A SHOP ON YOUR FACEBOOK PAGE, EITHER DIRECTLY OR THROUGH A THIRD PARTY APPROVED PROVIDER:
HOW TO CHANGE YOUR INSTAGRAM PERSONAL PROFILE TO A BUSINESS PROFILE
You will not lose any followers if you convert your Instagram personal profile to a business profile, and here's a link that explains the differences between an Instagram profile and a business profile:
HOW TO CONNECT YOUR FACEBOOK SHOP CATALOG WITH YOUR INSTAGRAM BUSINESS PROFILE:
HOW TO GET APPROVED FOR SHOPPING ON INSTAGRAM?
As you can see below, once you complete the above steps, there is nothing else you have *to do.* If your account is approved, you will be able to turn on product tagging through SETTINGS on Instagram.
CAN I PAY TO PROMOTE SHOPPABLE INSTAGRAM POSTS?
No, not right now, but given that this is Facebook, expect that to roll out.
WHAT ELSE DO YOU NEED TO KNOW?
When you upload your photos to Facebook, you are granting them the right to use your product photos anywhere on Facebook and Instagram, including in their Marketplace function, and in ads. You will not be able to control where your product images will appear and with which types of content.
See this excerpt from their Terms and Conditions re: Merchant Policies
We hope you have found this post helpful, in knowing the ins and outs of how to make your Instagram posts shoppable. If you have, please consider pinning this image to your Pinterest boards. Thank you!
Thank you all for reading our blog! We appreciate you, and if you are an interior designer or a kitchen designer interested in learning how to drive a lot of traffic to your website or blog, or needing other top tips regarding the creation of passive income vehicles to help you diversify your revenue streams in this Age of Amazon, we invite you to join our Facebook Group, here>
Leslie Carothers (@tkpleslie + @savourpartnrshp)